Los Angeles Lifestyle Product photographer and Visual Branding specialist
Visual Storytelling Directorial Vision Creative Direction available worldwide
Critical information regarding e-commerce sales
Critical information regarding e-commerce sales
The reason that Advertising Photography is the most costly segment in the photographic industry is because by choosing a talented professional product shooter, your ‘sales conversion rates’ will increase as the images begin to Bridge the 'trust gap', a common impediment that consistently stands against nearly all E-commerce sales. The photographer you select will represent your Brands' Visual Image and bring it to the world of viewers. We are speaking of the 'Face' of your Brand that you are showcasing to the public. It's not just about capturing photos; it's about capturing outstanding, hi resolution images that tell the story of your Brand. A STILL image has No script, No actors, No motion, No audio! As a Stills photographer - ONE humble, static and silent STILL image is all I have to capture your eye in a half second and MOST importantly, to HOLD the attention of your eye for 3 to 4 seconds.
In the world of Advertising Photography, THAT is called a masterpiece!
MY JOB is to find that beauty, that Hero Shot in the humblest of items, such as a pair of athletic shoes, a hood ornament or a tennis ball. I love images that are clean, simple, mindfully composed, free of clutter, beautifully luminescent with gigs of mad resolution! If you would like to elevate your brand and find yourself in need of New Product Images and update your website, we should chat. The type of photography I offer is especially important if your sales are EXCLUSIVELY online! I've had the incredible opportunity to assist regional and international brands achieve their sales goals while working with clients to target their specific needs and together we come up with concept, plan, schedule and execute the shoot. These carefully crafted images have so much IN them and have so much riding ON them! I'm passionate about supporting my clients every step of the way.
Please use the Contact Me Feature at the footer of this site and let's schedule a 6 minute discovery phone call to see if we are a good fit in this exciting collaborative creative endeavor we have before us.
I'm excited to hear about and understand your vision of the future as you see it and in how I can best assist you in achieving your goals.
Les Heri ...mahalo
Lifestyle Images
Lifestyle Branding Images
Product Hero Shots
Footwear
Commercial/Advertising images
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Premium Personal Care Products
Studio Tabletop images
...about the photographer Les Heri, the Coast Dog
Aloha
Please allow me to introduce myself, my name is Les Heri and I am a product photographer and conceptual Visual Branding specialist. I attended the legendary Germaine School of Photography in N.Y.C. graduating with honors from their Professional Commercial Photography program. More than one on my clients have commented to me that my commercial images, have a 'zen like' feel to them-this is rather unique in the world of commercial images. That is not surprising to me because I have a deep interest and affection to Japanese Budo for decades. My favorite artistic medium of all time is Japanese woodblock prints. I especially value the works of Hiroshige and Hokusai…on the other hand, my favorite commercial photographer is Bert Stern however both Hiro and Hashi clearly mastered the craft. Sadly, the few super large photographs I see at malls and outlet shops today often have HUGE text ACROSS the image itself describing the purpose of the item. Sometimes even shoving a separate image in the torso of some Ambassador Perhaps it IS a failed inage and needs clarification. We’ve lost the vision, talent and technical expertise…once we said the a picture is with a THOUSAND words and now we need words to EXPLAIN the picture?
As a Stills Photographer, my job is to frame and capture the perfect image in a Single Static shot. This requires mastery over composition, lighting, depth of field, capturing that "perfect moment". Hundreds of thousands of advertising dollars and production costs for everything from websites, catalogues, flyers, promo pieces, e-commerce and advertising Branding efforts. The focus is on freezing one perfect moment and creating detailed, extremely high-quality images that can be enlarged to huge sizes for POS posters, murals, and even billboards. used on websites, or featured in catalogs and all forms of digital media.
As a still photographer I can devote all of my attention to the technical details required in creating high-quality images. I focus focus on lighting, composition, angles, and many other critical aspects to ensure the photos are perfect for a campaign, product showcase, or branding effort. I will focus on the overall balance of the image within the frame and make decisions to enhance attractive textures and details of the product or brand that will make the Stills visually appealing and impactful for websites, print media, or social.
The reason that commercial/advertising photography is the most expensive genre in the photographic industry is that YOUR profits increase because of the investment you make in the images. It's not just about capturing images; it's about capturing moments to tell the story of YOUR brand/product! A STILL photographic image; has no script, no actors, no motion, no dialogue, and no audio!As a still photographer, I have a 1/2 second and only ONE still image to, stop your world, capture the your eye in 1/2 a second and MOST importantly, to HOLD the attention of your eye for 3 to 4 seconds. In the world of commercial photography, THAT is called a masterpiece! My job is to find that beauty, that Hero Shot, in the humblest of items such as a pair of shoes, a hood ornament or a tennis ball. Personally, I have always loved images that are clean, simple, balanced, beautifully illuminated with tons of mad resolution! THAT'S how I landed in Advertising product photography! I don't shoot Flat Lay or White background, but I AM the guy who's featured Lifestyle product Banner photos on your site-SELL the product in the catalogue ordering section of your site. Let's schedule a 6 minute discovery phone call to see if we are a good fit in this exciting endeavor designed to elevate your brand and update your website with exciting images of your products. My Visual Branding style of commercial product photography is especially important to you if your business model utilizes e-commerce! After all, who you choose to Visually represent you and your Brand is a crucial decision that should be made in a thoughtful and mindful way. The images produced will live on LONG after, selection of the photographer, has been made!
Mahalo
Les Heri
Héri Sensei
