Les Heri
Creative Direction
Lifestyle Product Photography
Los Angeles Las Vegas NYC
310-809-7562
Critical information regarding e-commerce sales
Critical information regarding e-commerce sales
The reason that commercial advertising photography is the most costly segment in the photographic industry is that when you make the proper selection of your chosen product photographer (a immensely important decision) your ‘sales conversion rates’ can increase substantially. This is because exceptionally good images begin to bridge the 'trust gap', a common impediment that stands against any e-commerce sale. Ponder this for a moment, the greatest challenge in still photography is that the final product will be two dimensional whether it is a photographic print of billboard an image on computer monitor or on a cell phone all two dimensional delivery systems buying to create solution of free dimensional depth how does one create three dimensions on the photographic print when it is indeed as the length and height depth please have a look at my photographs again.and critical challenge photograph has we have a two dimensional object a photographic print a cell phone screen or computer monitor is a two dimensional yet we are trying to re-create a three dimensional reality that is not so simple. how do you create deaf on a piece of paper?
The photographer you select will represent your Brands' visual Image and bring it to the world of viewers. We are speaking of the 'Face' of your Brand that you are showcasing to the public. It's not just about capturing photos; it's about capturing outstanding, hi resolution images that tell the story of your Brand. A STILL image has No script, No actors, No motion, No audio! As a Stills photographer - ONE humble, static and silent STILL image is all I have to capture your eye in a half second and MOST importantly, to HOLD the attention of your eye for 3 to 4 seconds. In the world of commercial photography, THAT is called a masterpiece! My job is to find that beauty, that Hero Shot in the humblest of items, such as a pair of athletic shoes, a hood ornament or a tennis ball. I love images that are clean, simple, mindfully composed, free of clutter, beautifully luminescent with gig of mad resolution! Use the contact me feature and let's schedule a 6 minute discovery phone call to see if we are a good fit in this exciting creative endeavor. If you would like to elevate your brand, acquire and retain new customers as well as need new product images and a update on your website, we should chat. The type of photography I offer is especially important if your sales are EXCLUSIVELY online! I've had the incredible opportunity to assist regional and international brands achieve their sales goals. In working with clients to target their specific needs and together we come up with concept, plan, schedule and execute the shoot. These carefully crafted images have so much IN them and have so much riding ON them! I'm passionate about supporting my clients every step of the way. Once commissioned by you, I'll be excited to listen and understand your vision of the future and will work out plan as to how I can best assist you in achieving your sales projections.
...to see how a simple yet outstanding image, sells a $30 pair of shades for $120-please view the Eyewear section.
Mahalo
Les Heri
About me
About me
Aloha
Please allow me to introduce myself, my name is Les Heri and I am a a product photographer and conceptual Visual Branding specialist. I attended the legendary Germaine School of Photography in N.Y.C. graduating with honors from their Professional Commercial Photography program. More than one on my clients have commented to me that my commercial images, have a 'zen like' feel to them-this is rather unique in the world of commercial images. That is not surprising to me because I have a deep interest and affection towards Asian Arts for decades. My favorite artistic medium of all time is Japanese woodblock prints. I especially value the works of Hiroshige and Hokusai…on the other hand, my favorite commercial photographer is Bert Stern however both Hiro and Hashi clearly mastered the craft. Sadly, the few super large photographs I see at malls and outlet shops today often have HUGE text ACROSS the image itself describing the purpose of the item. Sometimes even shoving a separate image in the torso of some Ambassador Perhaps it IS a failed inage and needs clarification. We’ve lost the vision, talent and technical expertise…once we said the a picture is with a THOUSAND words and now we need words to EXPLAIN the picture?
As a Stills Photographer, my job is to frame and capture the perfect image in a Single Static shot. This requires mastery over composition, lighting, depth of field, capturing that "perfect moment". Hundreds of thousands of advertising dollars and production costs for everything from websites, catalogues, flyers, promo pieces, e-commerce and advertising Branding efforts. The focus is on freezing one perfect moment and creating detailed, extremely high-quality images that can be enlarged to huge sizes for POS posters, murals, and even billboards. used on websites, or featured in catalogs and all forms of digital media.
As a still photographer I can devote all of my attention to the technical details required in creating high-quality images. I focus focus on lighting, composition, angles, and many other critical aspects to ensure the photos are perfect for a campaign, product showcase, or branding effort. I will focus on the overall balance of the image within the frame and make decisions to enhance attractive textures and details of the product or brand that will make the Stills visually appealing and impactful for websites, print media, or social.
The reason that commercial/advertising photography is the most expensive genre in the photographic industry is that YOUR profits increase because of the investment you make in the images. It's not just about capturing images; it's about capturing moments to tell the story of YOUR brand/product! A STILL photographic image; has no script, no actors, no motion, no dialogue, and no audio!As a still photographer, I have a 1/2 second and only ONE still image to, stop your world, capture the your eye in 1/2 a second and MOST importantly, to HOLD the attention of your eye for 3 to 4 seconds. In the world of commercial photography, THAT is called a masterpiece! My job is to find that beauty, that Hero Shot, in the humblest of items such as a pair of shoes, a hood ornament or a tennis ball. Personally, I have always loved images that are clean, simple, balanced, beautifully illuminated with tons of mad resolution! THAT'S how I landed in Advertising product photography! I don't shoot Flat Lay or White background, but I AM the guy who's featured Lifestyle product Banner photos on your site-SELL the product in the catalogue ordering section of your site. Let's schedule a 6 minute discovery phone call to see if we are a good fit in this exciting endeavor designed to elevate your brand and update your website with exciting images of your products. My Visual Branding style of commercial product photography is especially important to you if your business model utilizes e-commerce! After all, who you choose to Visually represent you and your Brand is a crucial decision that should be made in a thoughtful and mindful way. The images produced will live on LONG after, selection of the photographer, has been made!
Mahalo
Les Heri
Héri Sensei
Critical information regarding e-commerce sales
Critical information regarding e-commerce sales
The reason that commercial advertising photography is the most costly segment in the photographic industry, is that by choosing a talented professional product shooter, your ‘sales conversion rates’ will increase as the images begin to bridge the 'trust gap', a common impediment that consistently stands against nearly all e-commerce sales. The photographer you select will represent your Brands' visual Image and bring it to the world of viewers. We are speaking of the 'Face' of your Brand that you are showcasing to the public. It's not just about capturing photos; it's about capturing outstanding, hi resolution images that tell the story of you Brand. A STILL image has No script, No actors, No motion, No audio! As a Stills photographer - ONE humble, static and silent STILL image is all I have to capture the your eye in a half second and MOST importantly, to HOLD the attention of your eye for 3 to 4 seconds. In the world of commercial photography, THAT is called a masterpiece! My job is to find that beauty, that Hero Shot in the humblest of items, such as a pair of athletic shoes, a hood ornament or a tennis ball. I love images that are clean, simple, mindfully composed, free of clutter, beautifully luminescent with gigs of mad resolution! Use the contact me feature and let's schedule a 6 minute discovery phone call to see if we are a good fit in this exciting creative endeavor. If you would like to elevate your brand, acquire and retain new customers as well as need new product images and a update on your website, we should chat. The type of photography I offer is especially important if your sales are EXCLUSIVELY online! I've had the incredible opportunity to assist regional and international brands achieve their sales goals. In working with clients to target their specific needs and together we come up with concept, plan, schedule and execute the shoot. These carefully crafted images have so much IN them and have so much riding ON them! I'm passionate about supporting my clients every step of the way. Once comissioned by you, I'll be excited to listen to your vision of the future and how I can best assist you.
Mahalo
Les Heri