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 Les Heri  

 

      Creative Direction      


 Lifestyle Product Photography


Los Angeles   Las Vegas    NYC


310-809-7562

HeriSensei@iCloud.com

Lifestyle Product images

    Eyewear

      Critical information regarding e-commerce sales

      Critical information regarding e-commerce sales

       The reason that commercial advertising photography is the most costly segment in the photographic industry, is that by choosing a talented professional product shooter, your ‘sales conversion rates’ will increase as the images begin to bridge the 'trust gap', a common impediment that consistently stands against nearly all e-commerce sales. The photographer you select will represent your Brands' Visual Image and bring it to the world of viewers. We are speaking of the 'Face' of your Brand that you are showcasing to the public. It's not just about capturing photos; it's about capturing outstanding, hi resolution images that tell the story of your Brand. A STILL image has No script, No actors, No motion, No audio!  As a Stills photographer - ONE humble, static and silent STILL image is all I have to capture the your eye in a half second and MOST importantly, to HOLD the attention of your eye for 3 to 4 seconds. In the world of commercial photography, THAT is called a masterpiece!  My job is to find that beauty, that Hero Shot in the humblest of items, such as a pair of athletic shoes, a hood ornament or a tennis ball.  I love images that are clean, simple, mindfully composed, free of clutter, beautifully luminescent with gigs of mad resolution!   Use the contact me feature and let's schedule a 6 minute discovery phone call to see if we are a good fit in this exciting creative endeavor. If you would like to elevate your brand, acquire and retain new customers as well as need new product images and an update on your website, we should chat. The type of photography I offer is especially important if your sales are EXCLUSIVELY online! I've had the incredible opportunity to assist regional and international brands achieve their sales goals. In working with clients to target their specific needs and together we come up with concept, plan, schedule and execute the shoot. These carefully crafted images have so much IN them and have so much riding ON them!  I'm passionate about supporting my clients every step of the way. Once comissioned by you, I'll be excited to listen to your vision of the future and how I can best assist you.

      Mahalo

      Les Heri 

      Handbags

        Hero shots

          Branding Images


            About me

            Aloha                                                                                       

            Please allow me to introduce myself, my name is Les Heri and I am a product photographer and conceptual Visual Branding specialist. I attended the legendary Germaine School of Photography in N.Y.C. graduating with honors from their Professional Commercial Photography program. More than one on my clients have commented to me that my commercial images, have a 'zen like' feel to them-this is rather unique in the world of commercial images. That is not surprising to me because I have a deep interest and affection to Japanese Budo for decades. My favorite artistic medium of all time is Japanese woodblock prints. I especially value the works of Hiroshige and Hokusai…on the other hand, my favorite commercial photographer is Bert Stern however both Hiro and Hashi clearly mastered the craft. Sadly, the few super large photographs I see at malls and outlet shops today often have HUGE text ACROSS the image itself describing the purpose of the item. Sometimes even shoving a separate image in the torso of some Ambassador   Perhaps it IS a failed inage and needs clarification. We’ve lost the vision, talent and technical expertise…once we said the a picture is with a THOUSAND words and now we need words to EXPLAIN the picture? 

             As a Stills Photographer, my job is to frame and capture the perfect image in a Single Static  shot. This requires mastery over composition, lighting, depth of field, capturing that "perfect moment".  Hundreds of thousands of advertising dollars and production costs for everything from websites, catalogues, flyers, promo pieces, e-commerce and advertising Branding efforts. The focus is on freezing one perfect moment and creating detailed, extremely high-quality images that can be enlarged to huge sizes for POS posters, murals, and even billboards. used on websites, or featured in catalogs and all forms of digital media.

             As a still photographer I can devote all of my attention to the technical details required in creating high-quality images. I focus focus on lighting, composition, angles, and many other critical aspects to ensure the photos are perfect for a campaign, product showcase, or branding effort. I will focus on the overall balance of the image within the frame and make decisions to enhance attractive textures and details of the product or brand that will make the Stills visually appealing and impactful for websites, print media, or social.
             The reason that commercial/advertising photography is the most expensive genre in the photographic industry is that YOUR profits increase because of the investment you make in the images. It's not just about capturing images; it's about capturing moments to tell the story of YOUR brand/product! A STILL photographic image; has no script, no actors, no motion, no dialogue, and no audio!As a still photographer, I have a 1/2 second and only ONE still image to, stop your world, capture the your eye in 1/2 a second and MOST importantly, to HOLD the attention of your eye for 3 to 4 seconds. In the world of commercial photography, THAT is called a masterpiece!  My job is to find that beauty, that Hero Shot, in the humblest of items such as a pair of shoes, a hood ornament or a tennis ball.  Personally, I have always loved images that are clean, simple, balanced, beautifully illuminated with tons of mad resolution! THAT'S how I landed in Advertising product photography! I don't shoot Flat Lay or White background, but I AM the guy who's featured Lifestyle product Banner photos on your site-SELL the product in the catalogue ordering section of your site.  Let's schedule a 6 minute discovery phone call to see if we are a good fit in this exciting endeavor designed to elevate your brand and update your website with exciting images of your products. My Visual Branding style of commercial product photography is especially important to you if your business model utilizes e-commerce! After all, who you choose to Visually represent you and your Brand is a crucial decision that should be made in a thoughtful and mindful way. The images produced will live on LONG after, selection of the photographer, has been made!

            Mahalo 

            Les Heri

            About me. Man in karate black belt, wearing karate uniform in full Lotus meditating as waves crash

            Héri Sensei

            Acca Kappa Treviso, Italy since 1869

              Footwear

                concept and vision...giving a Vintage Toy from our past a makeover to excite a new generation of six year olds...

                  Commercial images

                    Studio Tabletop images

                      Client List

                      Los Angeles

                      • Getty Images/L.A.
                      • South Bay Conservancy, P.V.E.
                      • South Bay Gymnastics, Torrance
                      • Genki USA Inc/Gardena, CA
                      • Silly Yogi Fashion/Torrance, CA
                      • South Bay Cheer 360/Torrance
                      • Gardena Judo Club/Gardena
                      • Frec Foods Inc/Skinny Noodles
                      • Genki USA/Gardena 
                      • Nikkei Games, Little Tokyo, CA
                      • Carter Services/Torrance, CA
                      • Lima Tae Kwon Do/Torrance, CA
                      • Beryl Heights Elementary School


                      New York

                      • Nomura Holdings
                      • Details Magazine
                      • NYC Marathon
                      • Central Park Conservancy
                      • NY Road Runners Club
                      • Tavern on the Green 
                      • The Russian Tea Room
                      • Maxwells Plum  
                      • Club El Morocco
                      • Petrocelli Communications 
                      • Dorotex Corporation  
                      • American Indian Child & Family Services

                      Drop us a line!

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                      Contact Us

                      Les Heri

                      20501 Anza Avenue, Torrance, California 90503, United States

                      (310) 809-7562 HeriSensei@iCloud.com

                      • Home
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                      • Branding
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                      • Handbags
                      • on Location
                      • Lifestyle
                      • Still Photography
                      • Sport & Arts
                      • Editorial Portraits
                      • Editorial
                      • Architecture-Real Estate

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                      HeriSensei@iCloud.com

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