Aloha                                                                                       

Please allow me to introduce myself, my name is Les Heri and I am a product photographer and conceptual Visual Branding specialist. I attended the legendary Germaine School of Photography in N.Y.C. graduating with honors from their Professional Commercial Photography program. More than one on my clients have commented to me that my commercial images, have a 'zen like' feel to them-this is rather unique in the world of commercial images. That is not surprising to me because I have a deep interest and affection to Japanese Budo for decades. My favorite artistic medium of all time is Japanese woodblock prints. I especially value the works of Hiroshige and Hokusai…on the other hand, my favorite commercial photographer is Bert Stern however both Hiro and Hashi clearly mastered the craft. Sadly, the few super large photographs I see at malls and outlet shops today often have HUGE text ACROSS the image itself describing the purpose of the item. Sometimes even shoving a separate image in the torso of some Ambassador   Perhaps it IS a failed inage and needs clarification. We’ve lost the vision, talent and technical expertise…once we said the a picture is with a THOUSAND words and now we need words to EXPLAIN the picture? 

 As a Stills Photographer, my job is to frame and capture the perfect image in a Single Static  shot. This requires mastery over composition, lighting, depth of field, capturing that "perfect moment".  Hundreds of thousands of advertising dollars and production costs for everything from websites, catalogues, flyers, promo pieces, e-commerce and advertising Branding efforts. The focus is on freezing one perfect moment and creating detailed, extremely high-quality images that can be enlarged to huge sizes for POS posters, murals, and even billboards. used on websites, or featured in catalogs and all forms of digital media.

 As a still photographer I can devote all of my attention to the technical details required in creating high-quality images. I focus focus on lighting, composition, angles, and many other critical aspects to ensure the photos are perfect for a campaign, product showcase, or branding effort. I will focus on the overall balance of the image within the frame and make decisions to enhance attractive textures and details of the product or brand that will make the Stills visually appealing and impactful for websites, print media, or social.
 The reason that commercial/advertising photography is the most expensive genre in the photographic industry is that YOUR profits increase because of the investment you make in the images. It's not just about capturing images; it's about capturing moments to tell the story of YOUR brand/product! A STILL photographic image; has no script, no actors, no motion, no dialogue, and no audio!As a still photographer, I have a 1/2 second and only ONE still image to, stop your world, capture the your eye in 1/2 a second and MOST importantly, to HOLD the attention of your eye for 3 to 4 seconds. In the world of commercial photography, THAT is called a masterpiece!  My job is to find that beauty, that Hero Shot, in the humblest of items such as a pair of shoes, a hood ornament or a tennis ball.  Personally, I have always loved images that are clean, simple, balanced, beautifully illuminated with tons of mad resolution! THAT'S how I landed in Advertising product photography! I don't shoot Flat Lay or White background, but I AM the guy who's featured Lifestyle product Banner photos on your site-SELL the product in the catalogue ordering section of your site.  Let's schedule a 6 minute discovery phone call to see if we are a good fit in this exciting endeavor designed to elevate your brand and update your website with exciting images of your products. My Visual Branding style of commercial product photography is especially important to you if your business model utilizes e-commerce! After all, who you choose to Visually represent you and your Brand is a crucial decision that should be made in a thoughtful and mindful way. The images produced will live on LONG after, selection of the photographer, has been made!

Mahalo 

Les Heri