Acca Kappa - Treviso, Italy

                Still Photography                                     A still photographer’s job is to capture the perfect frame in a single shot. This requires mastery over composition, lighting, depth of field, and capturing that "perfect moment" that will be used for everything from advertising to e-commerce. The focus is on freezing one perfect moment and creating detailed, high-quality images that can be blown up for print, used on websites, or featured in catalogs.

 A still photographer can devote all of their attention to creating high-quality images. They can focus on lighting, composition, angles, and other critical aspects to ensure the photos are perfect for a campaign, product showcase, or branding effort.

The photographer will focus on static compositions, pulling out textures, details, and aspects of a product or brand that will make the stills visually appealing and impactful for websites, print media, or social.

Post-Production Expertise

Still Photographers: Post-production for stills typically involves retouching, color correction, enhancing details, and cropping. The goal is to make the product or scene look its best in a single frame. Still images: Great for websites, product listings, email campaigns, catalogs, social media (Instagram, Pinterest, Facebook).

 Aloha

When it comes to selling products online, especially for businesses that depend heavily on e-commerce, effective product photography becomes a powerful tool for bridging the gap between the digital and physical worlds. Since potential customers can’t physically interact with the product, the image must evoke the same sensory experience that they would have in person.

Here’s why lifestyle product photography is so critical in this context:

A lifestyle photograph places the product within a relatable, real-world setting. It’s not just a product on a white background; it’s shown in use, helping customers visualize how it fits into their own lives. When buyers see how the item will enhance their daily routine, they begin to emotionally connect with the product. This emotional connection is key to nudging them towards making a purchase.

Although your customers can’t touch or feel the product, great photography can almost trick their senses into thinking they can. For example, texture can be implied through careful lighting and focus, giving a soft, tactile feel that makes them want to reach out and touch it. Good lighting and angles can show off the quality of materials, finishes, or craftsmanship, which can have the same impact as holding the item in their hands.

In lifestyle photography, the product should not only be a decorative element but should also tell a story about its function. Whether it’s a pair of shoes on a city sidewalk, a coffee mug on a desk, or a fitness product being used in a gym, showcasing the product in action is vital. Customers want to see how the item fits into their lifestyle, making them feel more confident that the product will serve its purpose in their own lives.

Trust and Professionalism    High-quality, professional product photography signals that your business is reliable and takes the details seriously. Clear, well-lit, and thoughtfully composed photos help to establish trust. If your product images are blurry, poorly lit, or unappealing, it can make customers question the quality of your products and, by extension, your business.

Good photography can also create a sense of urgency. Lifestyle photos that evoke emotions, whether it’s excitement, comfort, or aspiration, can make customers feel like they need the product now. When the product is shown as part of an aspirational or idealized lifestyle, it prompts customers to think, “This is something I need,” and can drive them to act quickly.

Cohesive photography not only builds brand identity but also reinforces the message that your business is professional and established. Since your product images will be the face of your brand online, consistency in style, tone, and lighting across your website, social media, and other platforms is essential. 

In the end, a single photograph might be the difference between a sale or a missed opportunity. By investing in dynamic, high-quality lifestyle product photography, you’re not just showcasing your product—you’re enhancing the entire shopping experience. The more you can communicate the product’s value through visuals, the more likely your customer will feel comfortable and confident enough to pull out their credit card.So, in short, the way you present your product visually online can be just as impactful as its physical presence in a store.  Aloha

Los Angeles

Getty Images/L.A.

South Bay Conservancy/Palos Verdes

Genki USA Inc/Gardena

South Bay Gymnastics/Torrance

Silly Yogi Fashion/Torrance

South Bay Cheer 360/Torrance

Gardena Judo Club/Gardena

Frec Foods Inc/Skinny Noodles Genki USA/Gardena

Nikkei Games/Little Tokyo

Carter Services/Torrance

Lima Tae Kwon Do/Torrance

Beryl Heights Elementary School/Redondo Beach

Alta Vista Elementary School/Redondo Beach

New York City

Nomura Holdings 

NY Road Runners Club-Fred LeBow

Tavern on the Green Restaurant

NYC Marathon

Petrocelli Electric

Petrocelli Communications

Doritex Corp.                                  American Indian Child & Family Services 

------------------------------------------- 

A MESSAGE FROM THE PHOTOGRAPHER

Aloha 

My name is Les Heri and for many years entrepreneurs and business owners have relied on me to fulfill their visual marketing needs. While they ARE sophisticated marketers, they may not have the budget to hire an advertising firm to handle their 'account". My having a classical photography education in N.Y.C. from the Germaine School of Photography allows me to fully utilize my education and experience to include my client in the conception of the vision and an understanding of the the final use of the images we create. This is important to me because it is my mission to  assist my clients in their needs for simple, beautiful, Hi-impact visual images and designs. 

                Still Photography                                     A still photographer’s job is to capture the perfect frame in a single shot. This requires mastery over composition, lighting, depth of field, and capturing that "perfect moment" that will be used for everything from advertising to e-commerce. The focus is on freezing one perfect moment and creating detailed, high-quality images that can be blown up for print, used on websites, or featured in catalogs.

 A still photographer can devote all of their attention to creating high-quality images. They can focus on lighting, composition, angles, and other critical aspects to ensure the photos are perfect for a campaign, product showcase, or branding effort.

The photographer will focus on static compositions, pulling out textures, details, and aspects of a product or brand that will make the stills visually appealing and impactful for websites, print media, or social.

Post-Production Expertise

Still Photographers: Post-production for stills typically involves retouching, color correction, enhancing details, and cropping. The goal is to make the product or scene look its best in a single frame. Still images: Great for websites, product listings, email campaigns, catalogs, social media (Instagram, Pinterest, Facebook).

 Aloha

When it comes to selling products online, especially for businesses that depend heavily on e-commerce, effective product photography becomes a powerful tool for bridging the gap between the digital and physical worlds. Since potential customers can’t physically interact with the product, the image must evoke the same sensory experience that they would have in person.

Here’s why lifestyle product photography is so critical in this context:

A lifestyle photograph places the product within a relatable, real-world setting. It’s not just a product on a white background; it’s shown in use, helping customers visualize how it fits into their own lives. When buyers see how the item will enhance their daily routine, they begin to emotionally connect with the product. This emotional connection is key to nudging them towards making a purchase.

Although your customers can’t touch or feel the product, great photography can almost trick their senses into thinking they can. For example, texture can be implied through careful lighting and focus, giving a soft, tactile feel that makes them want to reach out and touch it. Good lighting and angles can show off the quality of materials, finishes, or craftsmanship, which can have the same impact as holding the item in their hands.

In lifestyle photography, the product should not only be a decorative element but should also tell a story about its function. Whether it’s a pair of shoes on a city sidewalk, a coffee mug on a desk, or a fitness product being used in a gym, showcasing the product in action is vital. Customers want to see how the item fits into their lifestyle, making them feel more confident that the product will serve its purpose in their own lives.

Trust and Professionalism    High-quality, professional product photography signals that your business is reliable and takes the details seriously. Clear, well-lit, and thoughtfully composed photos help to establish trust. If your product images are blurry, poorly lit, or unappealing, it can make customers question the quality of your products and, by extension, your business.

Good photography can also create a sense of urgency. Lifestyle photos that evoke emotions, whether it’s excitement, comfort, or aspiration, can make customers feel like they need the product now. When the product is shown as part of an aspirational or idealized lifestyle, it prompts customers to think, “This is something I need,” and can drive them to act quickly.

Cohesive photography not only builds brand identity but also reinforces the message that your business is professional and established. Since your product images will be the face of your brand online, consistency in style, tone, and lighting across your website, social media, and other platforms is essential. 

In the end, a single photograph might be the difference between a sale or a missed opportunity. By investing in dynamic, high-quality lifestyle product photography, you’re not just showcasing your product—you’re enhancing the entire shopping experience. The more you can communicate the product’s value through visuals, the more likely your customer will feel comfortable and confident enough to pull out their credit card.So, in short, the way you present your product visually online can be just as impactful as its physical presence in a store.  Aloha

Los Angeles

Getty Images/L.A.

South Bay Conservancy/Palos Verdes

Genki USA Inc/Gardena

South Bay Gymnastics/Torrance

Silly Yogi Fashion/Torrance

South Bay Cheer 360/Torrance

Gardena Judo Club/Gardena

Frec Foods Inc/Skinny Noodles Genki USA/Gardena

Nikkei Games/Little Tokyo

Carter Services/Torrance

Lima Tae Kwon Do/Torrance

Beryl Heights Elementary School/Redondo Beach

Alta Vista Elementary School/Redondo Beach

New York City

Nomura Holdings 

NY Road Runners Club-Fred LeBow

Tavern on the Green Restaurant

NYC Marathon

Petrocelli Electric

Petrocelli Communications

Doritex Corp.                                  American Indian Child & Family Services 

------------------------------------------- 

A MESSAGE FROM THE PHOTOGRAPHER

Aloha 

My name is Les Heri and for many years entrepreneurs and business owners have relied on me to fulfill their visual marketing needs. While they ARE sophisticated marketers, they may not have the budget to hire an advertising firm to handle their 'account". My having a classical photography education in N.Y.C. from the Germaine School of Photography allows me to fully utilize my education and experience to include my client in the conception of the vision and an understanding of the the final use of the images we create. This is important to me because it is my mission to  assist my clients in their needs for simple, beautiful, Hi-impact visual images and designs.